Project Title

Project Overview

Brand Identity: Healthcare/Medical Services

Visual Breakdown: Dual-Panel Design: Top: Light purple background + black "BLOOM" with orange petal accents Bottom: Orange background + white "BLOOM" with white petal accents Typography: Bold sans-serif "BLOOM" with "MEDICA" in complementary weight Symbolism: Petal shapes integrated into letterforms (suggesting growth/care)

Design Philosophy: The duality represents holistic healthcare (clinical precision + nurturing care). Color inversion creates visual rhythm while maintaining brand recognition across contexts.